Is creativity a key determinant of individuals' branding?

Bibliographic Details
Main Author: Alexandra Cristina Padrão Antunes Vilares (author)
Format: masterThesis
Language:eng
Published: 2014
Subjects:
Online Access:https://hdl.handle.net/10216/76824
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/76824