Employer branding practices amongst the most attractive employers of the IT and engineering sector in Portugal
Employer branding is a marketing strategy that helps employers to keep competitive in their markets. Although it is a concept used for over 30 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation process and the employ...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10400.22/10482 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/10482 |