The portuguese consumer sentiment index toward marketing mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (198...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10198/11086 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/11086 |