The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise
Purpose – This study dynamically assessed the effectiveness ofmarketing activities in the generation of product sales, revenue, andprofitability in a micro-enterprise, a context that lacks research inmarketing.Design/methodology/approach – A longitudinal multilevel study wasconducted using daily pan...
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| Other Authors: | , |
| Format: | article other |
| Language: | eng por |
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2017
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| Subjects: | |
| Online Access: | https://doi.org/10.7819/rbgn.v19i65.2911 |
| Country: | Brazil |
| Oai: | oai:ojs.emnuvens.com.br:article/2911 |