Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal
The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital...
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| Outros Autores: | , |
| Formato: | article other other |
| Idioma: | por |
| Publicado em: |
2016
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| Texto completo: | https://doi.org/10.5585/remark.v15i2.3117 |
| País: | Brasil |
| Oai: | oai:https://periodicos.uninove.br:article/12126 |