The Sense of Touch and its Impact on Marketing: A Theory Development Analysis
The haptic interaction with products, people and components in shopping environment involves, besides the physical response, a physiological response. Both academia and marketers show increasing interest in the sense of touch and its particularities and impacts on consumer behavior. Although present...
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| Formato: | article other other |
| Idioma: | por |
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2012
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| Texto completo: | https://doi.org/10.5585/remark.v11i3.2293 |
| País: | Brasil |
| Oai: | oai:https://periodicos.uninove.br:article/11965 |