The Impact of the purchase channel on unplanned purchases

Bibliographic Details
Main Author: Henriques,Inês (author)
Other Authors: Barreto,Ana Margarida (author)
Format: article
Language:eng
Published: 2019
Subjects:
consumer behavior
purchase channel
unplanned purchases
ecommerce
Online Access:http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100018
Country:Brazil
Oai:oai:scielo:S2183-54622019000100018

Internet

http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S2183-54622019000100018

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