URBAN TOURISM MARKETING AND PATRIMONIAL INTERVENTION IN TIMES OF GLOBALIZATION
The main objective of this article is to show the role of urban tourism marketing and its strategies of operation in the planning of tourism destinations, particularly those with a significant patrimonial heritage, as a means of contributing, with specialists in the areas of tourism and marketing, t...
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| Outros Autores: | , |
| Formato: | article other |
| Idioma: | por |
| Publicado em: |
2005
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| Texto completo: | https://doi.org/10.14210/rtva.v7n3.p551-559 |
| País: | Brasil |
| Oai: | oai:ojs.periodicos.univali.br:article/517 |