Advertising and a New Social Control

Although Brazil is often classified as a third and fourth world country, it is beyond doubt that there are pockets of consumption typical of the first world. Even if these pockets correspond to 20% or 30% of total Brazilian population, they mean 30 or 40 million consumers living in the South and Sou...

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Bibliographic Details
Main Author: Boeira, Marino (author)
Format: article
Language:por
Published: 2008
Subjects:
Online Access:https://doi.org/10.15448/1980-3729.1994.1.2661
Country:Brazil
Oai:oai:ojs.revistaseletronicas.pucrs.br:article/2661