Perceived influence of relationship communication on insurance service quality and customer satisfaction
Extant literature in marketing and communications has long recognized the importance of effective communication as the essential link for sustainable relationship between organizations and their customers. In spite of its importance, many studies have revealed that practices of communication in rela...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | https://doi.org/10.14807/ijmp.v10i1.829 |
| Country: | Brazil |
| Oai: | oai:www.ijmp.jor.br:article/829 |