Vantagem e desvantagem competitiva: os construtos e a métrica
Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation is the current debate about its philosophical grounds and the questioning of i...
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| Format: | report |
| Language: | por |
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2009
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| Online Access: | http://hdl.handle.net/10438/3031 |
| Country: | Brazil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/3031 |