Vantagem e desvantagem competitiva: os construtos e a métrica
Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation is the current debate about its philosophical grounds and the questioning of i...
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| Formato: | report |
| Idioma: | por |
| Publicado em: |
2009
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| Texto completo: | http://hdl.handle.net/10438/3031 |
| País: | Brasil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/3031 |