Cable TV and communication segmentation
The paper discusses the increasingly segmentation of cable tv channels, trying to show how the audiences position themselves in relation to that development. In order to do that a qualitative research was performed with two different publics: adults and children/teenagers.
| Autor principal: | |
|---|---|
| Formato: | article |
| Idioma: | por |
| Publicado em: |
2008
|
| Assuntos: | |
| Texto completo: | https://doi.org/10.15448/1980-3729.2003.20.3207 |
| País: | Brasil |
| Oai: | oai:ojs.revistaseletronicas.pucrs.br:article/3207 |