A importância do eWOM na intenção de compra dos consumidores que utilizam plataformas de e-commerce

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Bibliographic Details
Main Author: Santos, Anabela Sofia Gomes dos (author)
Format: masterThesis
Language:por
Published: 2018
Subjects:
Intenção de compra;
Electronic word of mouth;
Blogues;
E-commerce;
Ciências Sociais
Online Access:http://hdl.handle.net/10400.26/22920
Country:Brazil
Oai:oai:comum.rcaap.pt:10400.26/22920

Internet

http://hdl.handle.net/10400.26/22920

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