Strategies of innovation in an ancient business: cases of the fountain pen industry
The introduction of the ballpoint pen and its consequent change in the prevalent fountain pen industry is presented as an empirical evidence of Christensen’s disruptive technology theory. This research paper analyses the different innovation strategies adopted by the fountain pen industry to survive...
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| Other Authors: | , |
| Format: | other article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10183/169435 |
| Country: | Brazil |
| Oai: | oai:www.lume.ufrgs.br:10183/169435 |