Reflecting on Ethics in Practice Neuromarketing: Neuroethics
This article aims to answer to the following research problem: what are the relevant ethical questions related to neuromarketing practice? The objective is to explain the evolution of the field of neuromarketing from neurosciences and neuroeconomics; explain the main research techniques used on neur...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article other other |
| Language: | por |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://doi.org/10.5585/remark.v13i3.2689 |
| Country: | Brazil |
| Oai: | oai:https://periodicos.uninove.br:article/12039 |