Reflecting on Ethics in Practice Neuromarketing: Neuroethics
This article aims to answer to the following research problem: what are the relevant ethical questions related to neuromarketing practice? The objective is to explain the evolution of the field of neuromarketing from neurosciences and neuroeconomics; explain the main research techniques used on neur...
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| Outros Autores: | , , |
| Formato: | article other other |
| Idioma: | por |
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2014
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| Texto completo: | https://doi.org/10.5585/remark.v13i3.2689 |
| País: | Brasil |
| Oai: | oai:https://periodicos.uninove.br:article/12039 |