Sugarcane spirit market share simulation: an application of conjoint analysis

This study evaluated the influence of packaging and labeling attributes of sugarcane spirit on consumers' behavior by applying the results of conjoint analysis in sugarcane spirit market share simulation. Firstly, a conjoint analysis was performed aiming to estimate the part-worths of each cons...

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Bibliographic Details
Main Author: Carneiro,João de Deus Souza (author)
Other Authors: Minim,Valéria Paula Rodrigues (author), Silva,Carlos Henrique Osorio (author), Regazzi,Adair José (author), Chaves,José Benicio Paes (author), Minim,Luis Antonio (author)
Format: article
Language:eng
Published: 2012
Subjects:
conjoint analysis
sugarcane spirit
behavior
consumer
packaging
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612012000400002
Country:Brazil
Oai:oai:scielo:S0101-20612012000400002

Internet

http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612012000400002

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