When does brand matter more than our senses?: The influence of touching or smelling experience on product evaluation

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Bibliographic Details
Main Author: Garcia-Marques, Teresa (author)
Other Authors: Prada, Marília (author)
Format: article
Language:eng
Published: 2021
Subjects:
Direct experience
Familiarity
Product evaluation
Brand
Quality
Touch
Smell
Experiência directa
Familiaridade
Avaliação de produtos
Marca
Qualidade
Toque
Olfacto
Online Access:http://hdl.handle.net/10400.12/7905
Country:Brazil
Oai:oai:repositorio.ispa.pt:10400.12/7905

Internet

http://hdl.handle.net/10400.12/7905

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