Integrating Project Portfolio With Business Strategy: Imagineering

Aligning project management to the strategy of a big company is a difficult job. Through Imagineering (the business department and project management program), The Walt Disney Company has done this alignment in an exemplary way. Using a theoretical investigation, this study analyzed the Imagineering...

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Bibliographic Details
Main Author: Dal Maso, Cesar Buaes (author)
Other Authors: da Silva, Wanderlei Marinho (author), de Mello, Pedro Carvalho (author), Arruda Filho, Norman de Paula (author)
Format: article other
Language:por
eng
Published: 2015
Subjects:
Strategy. Project Management. Imagineering.
Estratégia
Gerenciamento de Projetos
Imagineering
Online Access:https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i2.215
Country:Brazil
Oai:oai:ojs.future.emnuvens.com.br:article/215

Internet

https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i2.215

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