Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and prospects. In today world´s, a trend has been seen in brands becoming publishers in...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10438/15939 |
| País: | Brasil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/15939 |