VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM
ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and conte...
Main Author: | |
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Other Authors: | , , |
Format: | article |
Language: | eng |
Published: |
2017
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Subjects: | |
Online Access: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500063 |
Country: | Brazil |
Oai: | oai:scielo:S1678-69712017000500063 |