VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM

ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and conte...

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Bibliographic Details
Main Author: DONATO,HELLEN CLAUDIA (author)
Other Authors: FARINA,MILTON CARLOS (author), DONAIRE,DENIS (author), SANTOS,ISABEL CRISTINA DOS (author)
Format: article
Language:eng
Published: 2017
Subjects:
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500063
Country:Brazil
Oai:oai:scielo:S1678-69712017000500063