Overview of the Use of Quantitative Methods in Research on Relationship Marketing with Alumni

The study maps an overview of the quantitative methods used in research on relationship marketing with alumni. It is a bibliographic study, with bibliometric analysis, which analyzed a bibliographic portfolio of 20 papers published until 2018 on the subject. The results show that most publications o...

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Bibliographic Details
Main Author: Borges, Glauco José Ribeiro (author)
Other Authors: Soares, Sandro Vieira (author), Lima, Carlos Rogério Montenegro de (author), Sarquis, Aléssio Bessa (author), Boing, Isabella Ramos (author)
Format: article other other other other
Language:por
Published: 2020
Subjects:
Métodos quantitativos
Técnicas estatísticas
Marketing de relacionamento
Egressos
Marketing
Quantitative methods
Statistics
Marketing of relationship
Alumni
Online Access:https://doi.org/10.20401/rasi.6.3.451
Country:Brazil
Oai:oai:ojs.192.168.8.15:article/451

Internet

https://doi.org/10.20401/rasi.6.3.451

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