Overview of the Use of Quantitative Methods in Research on Relationship Marketing with Alumni

The study maps an overview of the quantitative methods used in research on relationship marketing with alumni. It is a bibliographic study, with bibliometric analysis, which analyzed a bibliographic portfolio of 20 papers published until 2018 on the subject. The results show that most publications o...

ver descrição completa

Detalhes bibliográficos
Autor principal: Borges, Glauco José Ribeiro (author)
Outros Autores: Soares, Sandro Vieira (author), Lima, Carlos Rogério Montenegro de (author), Sarquis, Aléssio Bessa (author), Boing, Isabella Ramos (author)
Formato: article other other other other
Idioma:por
Publicado em: 2020
Assuntos:
Métodos quantitativos
Técnicas estatísticas
Marketing de relacionamento
Egressos
Marketing
Quantitative methods
Statistics
Marketing of relationship
Alumni
Texto completo:https://doi.org/10.20401/rasi.6.3.451
País:Brasil
Oai:oai:ojs.192.168.8.15:article/451

Texto Completo

https://doi.org/10.20401/rasi.6.3.451

Registos relacionados