Linguistic-discursive strategies of comic representation of death in television advertising
The paper aims to understand the use of humor by advertising when announces products and services and connect themselves with the symbolic universe about death. The purpose is to understand the linguistic-discursive strategies present in TV advertising presenting death as main subject. The analysis...
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| Formato: | article |
| Idioma: | por |
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2015
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| Texto completo: | https://doi.org/10.15448/1980-3729.2015.1.19298 |
| País: | Brasil |
| Oai: | oai:ojs.revistaseletronicas.pucrs.br:article/19298 |