Consumer behavior and market segmentation for workplace safety consultants of small business

The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistic...

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Bibliographic Details
Main Author: Rodrigues, Tonny Kerley de Alencar (author)
Other Authors: Lira, Átila de Melo (author), Naas, Irenilza de Alencar (author)
Format: article
Language:eng
Published: 2015
Subjects:
Online Access:https://doi.org/10.14807/ijmp.v6i1.217
Country:Brazil
Oai:oai:www.ijmp.jor.br:article/217