Consumer behavior and market segmentation for workplace safety consultants of small business

The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistic...

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Detalhes bibliográficos
Autor principal: Rodrigues, Tonny Kerley de Alencar (author)
Outros Autores: Lira, Átila de Melo (author), Naas, Irenilza de Alencar (author)
Formato: article
Idioma:eng
Publicado em: 2015
Assuntos:
Texto completo:https://doi.org/10.14807/ijmp.v6i1.217
País:Brasil
Oai:oai:www.ijmp.jor.br:article/217