Practices in social media in the travel education business
Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is inte...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10438/13137 |
| Country: | Brazil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/13137 |