M-COMMERCE: A LITERATURE REVIEW FOCUSED ON THE SERVICE OFFERORS
This research aimed at the identification of advantages and challenges that organizations face when offering m-commerce service. We conducted a systematic search in the literature and a bibliometric study. The sixteen articles found were classified and analyzed descriptively by content analysis, so...
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| Formato: | article other |
| Idioma: | por |
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2016
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| Texto completo: | https://doi.org/10.19094/contextus.v14i3.865 |
| País: | Brasil |
| Oai: | oai:periodicos.ufc:article/32278 |