M-COMMERCE: A LITERATURE REVIEW FOCUSED ON THE SERVICE OFFERORS

This research aimed at the identification of advantages and challenges that organizations face when offering m-commerce service. We conducted a systematic search in the literature and a bibliometric study. The sixteen articles found were classified and analyzed descriptively by content analysis, so...

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Bibliographic Details
Main Author: Schneider, Wilnei Aldir (author)
Other Authors: Tezza, Rafael (author)
Format: article other
Language:por
Published: 2016
Subjects:
M-commerce. Literature review. Mobile service. Administration. Electronic commerce.
M-commerce. Revisión de literatura. Servicio móvil. Administración. Comercio electrónico.
M-commerce
Revisão de literatura
Serviço móvel
Administração
Comércio eletrônico.
Online Access:https://doi.org/10.19094/contextus.v14i3.865
Country:Brazil
Oai:oai:periodicos.ufc:article/32278

Internet

https://doi.org/10.19094/contextus.v14i3.865

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