Place branding Pernambuco: analysis of the feelings of the users through Instagram hashtags
Study objective: Analyzing the feelings of the content generated by users on Instagram, expressed in hashtags linked to the Pernambuco brand. Specific objectives: analyzing the feelings of Instagram users from hashtags related to the Pernambuco brand; analyzing the content linked to feelings and the...
| Autor principal: | |
|---|---|
| Outros Autores: | , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2022
|
| Assuntos: | |
| Texto completo: | https://doi.org/10.5585/remark.v21i1.20578 |
| País: | Brasil |
| Oai: | oai:https://periodicos.uninove.br:article/20578 |