Proposta de contribuição para a gestão omnicanal no varejo brasileiro
The omnichannel strategy has been characterized as the most recent evolutionary stage of the study of distribution channels. Nevertheless, companies lack knowledge on the topic of omnichannel management and its practices and concepts. In her search for references, the author found that the literatur...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | https://hdl.handle.net/10438/24164 |
| País: | Brasil |
| Oai: | oai:bibliotecadigital.fgv.br:10438/24164 |