Brand mergers: How attitudes influence consumer identity preferences

Bibliographic Details
Main Author: César - Machado, Joana (author)
Other Authors: Vacas-de-Carvalho, Leonor (author), Lencastre, Paulo (author), Díonisio, Pedro (author)
Format: article
Language:por
Published: 2012
Subjects:
brand identity signs
brand attitude
mergers and acquisitions
corporate brand name and logo changes
Online Access:http://hdl.handle.net/10174/7938
Country:Brazil
Oai:oai:dspace.uevora.pt:10174/7938

Internet

http://hdl.handle.net/10174/7938

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