Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive...
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| Other Authors: | , , |
| Format: | article |
| Language: | por |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://doi.org/10.19180/1809-2667.v17n315-12 |
| Country: | Brazil |
| Oai: | oai:ojs.10.0.1.38:article/5798 |