Chocolates and ‘Legrias’: Dilemma of the Best Sales Channel

ABSTRACT This teaching case aims to understand the challenges between opening distribution channels and new products. The report involves a small Brazilian chocolate factory. It presents the structuring, production processes, brand concept, formation of sales prices, and the choice of distribution c...

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Bibliographic Details
Main Author: Silva,Andre Luiz Barbosa da (author)
Other Authors: Limongi,Ricardo (author), Gomes,Alessandra Cristina (author), Pimenta,Daiana (author)
Format: report
Language:eng
Published: 2021
Subjects:
distribution channels
channel strategy
marketing mix
sales
Online Access:http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700808
Country:Brazil
Oai:oai:scielo:S1415-65552021000700808

Internet

http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700808

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