Chocolates and ‘Legrias’: Dilemma of the Best Sales Channel
ABSTRACT This teaching case aims to understand the challenges between opening distribution channels and new products. The report involves a small Brazilian chocolate factory. It presents the structuring, production processes, brand concept, formation of sales prices, and the choice of distribution c...
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| Outros Autores: | , , |
| Formato: | report |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552021000700808 |
| País: | Brasil |
| Oai: | oai:scielo:S1415-65552021000700808 |