Brand as a driving force for small and micro businesses in China
In China, small and micro businesses account for 94.15% of the main market players and contribute significantly to social employment opportunities. However, small and micro businesses are facing pressures of intense market competition. Considering that a good brand image may be a key to enhance the...
| Autor principal: | |
|---|---|
| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2017
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/12470 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12470 |