Online music streaming services: what motivates consumers' intention to go premium?: a study of the factors that may influence the intention to adopt music as a service
Dissertação de mestrado em Marketing e Estratégia
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/1822/46450 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/46450 |