The role of media literacy in the public relations: What is happening in the portuguese universities?

Media literacy has a key role in education. It is known that the public relations profession often involves a position of media relations. In this context, this type of expert must obtain skills in the critical and active use of media. Afterwards it arises the need to understand what kind of investm...

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Detalhes bibliográficos
Autor principal: Mourão, Rita Monteiro (author)
Outros Autores: Miranda, Sandra (author)
Formato: article
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/12383
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12383