The role of media literacy in the public relations: What is happening in the portuguese universities?

Media literacy has a key role in education. It is known that the public relations profession often involves a position of media relations. In this context, this type of expert must obtain skills in the critical and active use of media. Afterwards it arises the need to understand what kind of investm...

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Bibliographic Details
Main Author: Mourão, Rita Monteiro (author)
Other Authors: Miranda, Sandra (author)
Format: article
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/10400.21/12383
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12383