Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games
The thesis project is based on a subject that is one of the main problems on the football in Portugal – the low affluences. Nowadays, Portuguese football attendances are very low and this constitutes a huge problem for the sports sector in Portugal. Competitions organized by Liga Portuguesa de Futeb...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/11417 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11417 |