Antecedents of customer retention on the network Solinca Health & Fitness Clubs: a look at the last 5 years of fitness in Portugal
Customer retention is critical in the fitness industry because of its impact on the profitability of organizations. For this reason, several studies have focused on understanding and explaining their antecedents. Thus, the objective of this study is to understand the history of retention of fitness...
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| Format: | conferenceObject |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10198/21413 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/21413 |