The Rolex online brand community : a netnographic study of Rolex members motivations for online engagement
The purpose of this dissertation is to obtain a deeper understanding of the Rolex online brand community. In particular, the paper aims to investigate the different motivations members inhabits to participate in the online brand community devoted to Rolex and the outcomes of these engaged activities...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10400.14/29065 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29065 |