A different type of influencer? Examining senior Instagram influencers communication
The aging of the population, the advance of ICT, and the opening of social networks have allowed the reception of massive phenomena led by the so-called digital immigrants. Indeed, despite the digital divide and a lesser predisposition of older people to deal with technology, it turns out that the m...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.21/14615 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/14615 |