Reactivation of relationships with customers in the case of telecommunications: a qualitative study
Overall there has been a scarce focus on why customers come back after the relationship ended when customer regain and win-back are an important part of a customer relationship management strategy. Determinants of customer relationship reactivation are addressed based on ending literature and equity...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10198/20386 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/20386 |