Acceptance of national and store brands of wine by supermarket consumers in the South of Chile
The relative importance of brand (traditional national, new or emerging national and store brand), packaging (bottle and tetra-pack) and price on the choice of red wine were evaluated through consumers in Temuco, and consumer segments were also identified in terms of their preferences. 400 direct su...
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| Outros Autores: | , , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2012
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| Assuntos: | |
| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232012000100001 |
| País: | Portugal |
| Oai: | oai:scielo:S0254-02232012000100001 |