How to boost and reach the full potential of Mugler-s perfumes brand loyalty? - an analysis of Mugler-s refill value proposition in Portugal
The main purpose of this work project is to analyze Mugler's capacity to boost and reach the full potential of its perfumes brand loyalty to retain consumers in Portugal further. Beyond desk research, 30 in-depth interviews with Mugler consumers, social media listening, and mystery client were...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/138770 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/138770 |