Social media engagement with luxury brands on Facebook: motivations and outcomes of consumers’ online brand-related activities (COBRAs)

Dissertação de mestrado em Marketing e Estratégia

Bibliographic Details
Main Author: Gonçalves, Ana Sofia Ferreira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Customer engagement
Social media
Luxury brands
COBRAs
Motivations for engagement
Brand attachment
Brand loyalty
Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/1822/76177
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/76177

Internet

http://hdl.handle.net/1822/76177

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