Expanding of occidental food companies towar the oriental markets: internationalisations of H3 company in Dubai market case study
In recent years, there has been increasing globalization and competitiveness of fast food companies. The continued growth and prosperity of these types of companies, brought the challenge of internationalization, also leading to the inherent consideration of cultural considerations to reflect local...
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10400.26/38639 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/38639 |